Peak months for short term medical insurance enrollments are May, September and December. May and September enrollments are attributable to college students and December is attributable to changes in employer-sponsored group insurance plans that usually run on a calendar year basis.
The next busiest time for enrollments, especially online, is Thanksgiving. The reason is not clear. Some industry people speculate that this is an opportunity for some families get to deal with lack of health insurance issues for their college-age or young adult children. An article titled "Thanksgiving Health Insurance Ritual for College Students" describes this phenomenon.
Most enrollments take place in the first and last week of each month.
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